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Two sides, one order

Who decides, and when

Nothing about a business becomes visible by accident. Every step below is somebody's decision, and this page follows the order they are actually made in.

The chain, end to end

Each step is somebody's move. Two of them belong to both, and those are where the decision crosses over.

  1. The owner

    Answer the questions

    A short guided form. “I’m not sure” is a real answer to anything about the business. We would rather hear that than a guess.

  2. The owner

    Read it before anyone else does

    We write the listing up from your answers and show it to you first. Then a person at Keisho reads it line by line, including checking that nothing in it quietly identifies you. Every listing, not a sample.

  3. The buyer

    Ask about one business

    Browsing needs no account. To go further you register and say, in your own words, why this business — and that message goes to the owner, not into a queue.

  4. Both

    The owner decides. Directly.

    Not us, and nobody stands in front of them. They read the request and say yes or no, for any reason or none, and the answer comes back either way. We used to screen buyers first; we stopped, because it made owners wait on us for a decision that was always theirs.

  5. The buyer

    Sign the NDA yourself

    Only once the owner has said yes — and it is the key, not a request. Signing opens the documents and the way to reach the business, together, in one step.

  6. Both

    You talk to the business

    Directly, from here. The owner keeps the veto: they approved one buyer, not a category. If they would rather Keisho stayed in the middle, that is a plan they choose, not the default.

Two things that do not bend

A seller is anonymous until they personally approve you

It is not hidden by the interface; it is withheld by the database. The public version of a listing does not contain the private fields at all, so there is nothing there to leak, whatever anyone clicks.

The person is never handed over

You will reach the business. You will never be given the owner's name, personal email address or phone number — not at this stage, not at any stage, and not on any plan. Those three fields are absent from every version of a listing this site can produce.

What it costs

Listing is free. Browsing is free. Signing an NDA is free. A sale you run yourself is free when it completes too. A success fee is charged in one case only — when a seller asks Keisho to represent them and manage the sale — and a buyer is never charged one.

Every listing on Keisho Scout is read by a person before it appears. Not a sample, and not only the ones that look risky.

The questions people ask us first

Mostly the same six, from both sides. Answered here, before you have to ask, including the ones where the answer is no. You do not need an account to read this, and nothing you do on this page is recorded.

Who finds out I am thinking about selling?

Nobody, until you personally approve one specific buyer. Not your staff, not your customers, not a buyer who has signed something. The public version of your listing does not contain your company name or your address at all.

Withheld by the database, not the interface — there is nothing in the public record to leak, whatever anyone clicks.

Can a buyer phone me?

No. Your name, your personal email address and your phone number are never given to a buyer — at any stage, under any plan. Once you have approved someone and they have signed, they can reach the business through a contact route you write yourself. You choose what that is, and you can leave it blank.

This is the promise with no exception and no upgrade path. The person is never handed over.

Who decides whether a buyer gets through — you or me?

You. Their request comes to you first, with why they want this business in their own words. We used to screen buyers before you saw them; we stopped, because it made owners wait on us for a decision that was always theirs. If you would rather we stayed in the middle, that is a plan you can choose.

Changed on 1 September 2026. The owner decides first, and the buyer signs for themselves.

When does anyone have to sign anything?

To go live, you confirm the business is yours and sign an intermediary agreement with us. Nothing before that. A buyer signs their non-disclosure agreement only after you have approved them — so no stranger has ever signed anything about your business without your say-so.

Their signature is what opens the documents and the business's contact route, together, in one step.

I do not know my operating profit. Can I still list?

Yes. “I’m not sure” is a real answer to any question about the business, and we would rather have that than a number you invented. Revenue is the one exception: a band is needed before a listing can go live, because it is what buyers filter on.

We considered exempting revenue too, and reversed it — a made-up figure becomes the band buyers search by.

What does it cost?

Listing is free. Browsing is free. Signing a non-disclosure agreement is free. A success fee is charged only when a seller asks Keisho to represent them and the sale completes.

A sale you run yourself is free from start to finish.